Don’t forget to create search engine friendly web page URLs when writing website content
Each web page has a unique URL or filename on a website. You can optimize this URL for SEO.
Search engines display this page URL on their results pages and also factor the URL text into search ranking algorithms. So, it pays to have a meaningful URL for your page and to specify a suggested URL when writing web content. Read more of this article »
Writing a description of your blog post, landing page or web page content for search engines
The meta description of a web page is a behind the scenes summary of what your page is about. When you optimize your meta description tag for a web page, click-through rates of your search results can improve. This is because the description meta tag is often used by Google and other search engines in search results pages. Read more of this article »
The HTML title tag may show in search results. Are yours optimized?
When writing web content for a blog post, landing page, or web page, you’ll want to optimize the title tag for SEO. A well crafted title tag can help improve search rankings for your targeted keyword phrases.
The title tag is important for SEO because it often shows in the search results as the link that you click on. So, you want this title to include search keywords and also tell web searchers what your article is about. Read more of this article »
Maximize H1 tag SEO by using meaningful keywords in your page headings
Each blog post or page that you create has a main heading or article title. In the website code this page heading text should go into the HTML H1 tag. H1 tag SEO helps people and search engines understand what your page is about. The H1 heading tag is visible on the page that web visitors see. Read more of this article »
Give your web content a laser focus for SEO
One of the first things, you’ll do as a content writer is decide what topic to write about. This topic can be transformed into a focus keyword for your web content by following a few guidelines.
In my article on Choosing Web Content Keywords, I discuss how to create a list of keyword phrases for your content. When choosing a focus keyword, you’ll pick one phrase from a list of topic-related keyword phrases as follows: Read more of this article »
How to define a list of web content keywords for your web page, blog post, or landing page
In my article on web content writing tips, I mentioned keeping to one topic per online content piece you write. Once you have an idea what you are writing about, it pays to take some time choosing some web content keywords for SEO. Read more of this article »
Write Optimized Web Content with this Checklist
Try these web content writing tips to improve the SEO and readability of your web pages and blog posts. Keep in mind that you only have a few seconds to get someone’s attention in an online written piece before they click away. And remember that, much like a newspaper, most people scan content first before reading in-depth. Read more of this article »
While first page search engine rankings and healthy website traffic are key factors in the success of organic SEO, what visitors see on your website once they click to one of your pages can make or break the effectiveness of your SEO. What features make a website effective? The following video discusses how an effective website forms the foundation of your SEO efforts. Read more of this article »
The following video discusses how you can tell if your organic SEO efforts are working. Measuring certain metrics know as key performance indicators (KPIs) and other factors periodically can help you determine if you need to adjust SEO. Read more of this article »
Many small business websites miss out on an easy link building strategy that allows website visitors to quickly share website content. This strategy is called social media sharing or social bookmarking.
When I bring social media sharing up to my small business clients, they often tell me they don’t have time for social media. Read more of this article »