Posted by Mary Gammel on May 3, 2012 under Local Search |
As an SEO consultant, I receive many questions on how to use Google Places as an effective online marketing tool. To help small businesses make the most of Google Places, I’ve put together this step-by-step guide. Read more of this article »
Posted by Mary Gammel on April 9, 2012 under Internet Marketing, Online Marketing Problems |
As a small business owner, you receive sales pitches all the time for various products and services. Over time you learn which ones to listen to and which ones to say no to. Well, the same goes for online marketing pitches for Internet advertising and promotion services.
As an organic SEO consultant, my clients often ask me about online marketing offers they receive. Here are a few that popped up just in the past week:
- You are simply nowhere to be found
- Invisible online
- Can’t find you on Google
For the first two, a small business client emailed me with some concern. Read more of this article »
Posted by Mary Gammel on February 27, 2012 under Organic SEO, Website Content for SEO |
Did you know that your website page layout can affect your search rankings?
On January 19th, 2012, Google announced it’s Page Layout Algorithm Improvement. This new change will affect search rankings in the future for sites that have little content “above the fold.” On its Webmaster Central Blog, Google states that such sites may not rank as highly going forward.
In this article, I identify some key things to consider in your website layout for both usability and organic SEO rankings. I also show you how to test your website layout with a handy tool so that you can see what website visitors see when they get to your website. Read more of this article »
Posted by Mary Gammel on February 1, 2012 under Organic SEO, Website Content for SEO |
As a small business owner, you are the expert with regards to your products and services. Your website can gain valuable traffic and improve its findability on search engines by sharing that expertise in the form of an online glossary or dictionary. This article highlights some of the basics to get you started. Read more of this article »
Posted by Mary Gammel on January 14, 2012 under Link Building, Local Search |
Many of my small business clients are trying to get local customers via their websites. After using organic SEO to optimize their website for their target markets and geographic areas, I often suggest other marketing tactics to get trusted links to their site. To accomplish this, we’ll often setup free Google Places, Bing Business Portal, and Yahoo Local listings for their business. But there is one often overlooked tactic that is both cost-effective and already optimized for the local market: joining your Chamber of Commerce or Convention and Visitors Bureau. Read more of this article »