Things to do before jumping into SEO and SEM
Posted by Mary Gammel on July 25, 2011 under Internet Marketing | 
Be the First to Comment
I don’t often repost articles from other sites, but I found this one from Website Magazine to be very timely and correct as to preparing for Search Engine Optimization and Marketing Campaigns. It discusses assessing your branding, audiences, analytics, business model and your website before jumping into an SEO or SEM campaign. By doing this homework first, you can save your company cash by strengthening your brand and message so that SEO and SEM will work for you and not against you.
Here’s the link to the article: Pre-Search Marketing Campaigns
Mary Gammel is the owner and principal consultant of Quality Web Site Testing, LLC. Mary specializes in organic search engine optimization and internet marketing strategies. Her education includes bachelors and masters degrees in computer science. She’s worked in the computing industry since 1983 with experience in internet consulting, software development, software quality assurance, computer networking, and project management. Mary can be contacted at 630-767-9859 or info@qualitywebsitetesting.com.
Add A Comment