Search Engine Keyword FAQ

Posted by Mary Gammel on May 1, 2009 under Organic SEO | Be the First to Comment

Where do search engines look for keywords on websites?

• Page Title
• Meta Description
• Meta Keywords
• Heading – H1, H2, H3, etc.
• Page content – text in body of page
• Image alt text
• Link text
• Directory structure of web site
• File names – html, image, pdf, php, etc.
• Site Navigation
• Site Map Page

What is the optimization process for putting search keywords on websites?

• Perform a keyword analysis on the entire site using Wordtracker, a professional keyword analysis tool.
• Optimize each page of a web site for primary and secondary keyword phrases. Then update the page content and HTML tags accordingly.
• If needed, redesign parts of the web site to improve search engine compatibility.
• Monitor the site periodically using an analytic tool such as Google Analytics and update the content to improve optimization.

What should be avoided when putting search keywords on websites?

• Putting keywords only in non-text items such as images, Flash, etc.
• Loading too many keywords into a page
• Using misleading keywords that have nothing to do with the page content
• Using site navigation and/or content that is only in images, Flash, or JavaScript

Related Links

For more information on getting search engine keywords for your web site, check out the related links below.

Find the Best Keywords for Your Business using Wordtracker

Keywords

Keywords and Search Terms

Peter Kent – Search Engine Optimization

How does Quality Web Site Testing optimize search engine keywords on a web site?

First, we review your current web site, your marketing literature, and your competition’s web sites to create a list of possible keywords and phrases. Then we use a professional keyword analysis tool to look for optimum keywords and phrases that make sense for your website. Finally, we provide recommendations on how to optimize each web page. After the site content is updated, we can use a tool like Google Analytics to track how the optimization is working over time.

Quick Tip

Take the list of where search engines look for keywords on websites and check your own web site. Do your page titles use keywords or just your company name? Is your link text descriptive or do you have a lot of “Click Here” type links? Do you find keywords in your page content? If you don’t think you’re using keywords or you’re not sure how to answer the above questions, it might be time for a professional evaluation of your site.

Did you know?

Quality Web Site Testing can perform a keyword analysis for web sites that aren’t even built yet. In fact, it’s more cost effective to build your web site with SEO in mind. Doing an up front keyword analysis will allow you to create the proper optimized content for your web site, right from the start instead of incurring additional expenses by optimizing and rewriting the content later.