Posted by Mary Gammel on April 9, 2012 under Internet Marketing, Online Marketing Problems | 
As a small business owner, you receive sales pitches all the time for various products and services. Over time you learn which ones to listen to and which ones to say no to. Well, the same goes for online marketing pitches for Internet advertising and promotion services.
As an organic SEO consultant, my clients often ask me about online marketing offers they receive. Here are a few that popped up just in the past week:
- You are simply nowhere to be found
- Invisible online
- Can’t find you on Google
For the first two, a small business client emailed me with some concern. Read more of this article »
Posted by Mary Gammel on August 22, 2011 under Internet Marketing |
As with any marketing or advertising effort, small business owners should schedule a regular review of their online presence and website SEO efforts. I generally recommend doing this quarterly, but higher traffic sites such as e-commerce or highly interactive websites should be checked monthly. This article outlines 5 steps that you can do yourself to check your online presence. Read more of this article »
Posted by Mary Gammel on July 25, 2011 under Internet Marketing |
I don’t often repost articles from other sites, but I found this one from Website Magazine to be very timely and correct as to preparing for Search Engine Optimization and Marketing Campaigns. It discusses assessing your branding, audiences, analytics, business model and your website before jumping into an SEO or SEM campaign. By doing this homework first, you can save your company cash by strengthening your brand and message so that SEO and SEM will work for you and not against you.
Here’s the link to the article: Pre-Search Marketing Campaigns
Read more of this article »
Posted by Mary Gammel on May 9, 2011 under Internet Marketing, Local Search |
There are many aspects that go into defining the online presence for businesses. The core of this is the website that must be search engine and user friendly with engaging content and clear calls to action. In the past, a website that met these criteria was all that was needed to establish your online presence.
Things are much different now, however. Read more of this article »
Posted by Mary Gammel on October 27, 2010 under Internet Marketing, Online Marketing Problems, Website Case Studies |
Several of my recent clients have run into problems because they paid an online marketing company to manage their websites and paid search campaigns. These online marketing companies often set up features that cause future headaches for business owners. So, I wanted to share these with you so you can be on the lookout for them. Read more of this article »
