Posted by Mary Gammel on May 3, 2012 under Local Search |
As an SEO consultant, I receive many questions on how to use Google Places as an effective online marketing tool. To help small businesses make the most of Google Places, I’ve put together this step-by-step guide. Read more of this article »
Posted by Mary Gammel on January 14, 2012 under Link Building, Local Search |
Many of my small business clients are trying to get local customers via their websites. After using organic SEO to optimize their website for their target markets and geographic areas, I often suggest other marketing tactics to get trusted links to their site. To accomplish this, we’ll often setup free Google Places, Bing Business Portal, and Yahoo Local listings for their business. But there is one often overlooked tactic that is both cost-effective and already optimized for the local market: joining your Chamber of Commerce or Convention and Visitors Bureau. Read more of this article »
Posted by Mary Gammel on May 9, 2011 under Internet Marketing, Local Search |
There are many aspects that go into defining the online presence for businesses. The core of this is the website that must be search engine and user friendly with engaging content and clear calls to action. In the past, a website that met these criteria was all that was needed to establish your online presence.
Things are much different now, however. Read more of this article »
Posted by Mary Gammel on March 22, 2011 under Local Search |
Local search helps your website get noticed by people searching towns and cities in your geographic area. For most small businesses, setting up a free listing with one or more of the following websites, can help improve your online presence. Read more of this article »
Posted by Mary Gammel on February 28, 2011 under Link Building, Local Search |
Clients mainly come to me for strategies on improving their website performance. We look at getting the correct traffic to the website with the goal of converting more visitors into customers. People are often surprised when I mention that they need to do things outside of their website to get more site traffic. Read more of this article »