Posted by Mary Gammel on February 27, 2012 under Organic SEO, Website Content for SEO | 
Did you know that your website page layout can affect your search rankings?
On January 19th, 2012, Google announced it’s Page Layout Algorithm Improvement. This new change will affect search rankings in the future for sites that have little content “above the fold.” On its Webmaster Central Blog, Google states that such sites may not rank as highly going forward.
In this article, I identify some key things to consider in your website layout for both usability and organic SEO rankings. I also show you how to test your website layout with a handy tool so that you can see what website visitors see when they get to your website. Read more of this article »
Posted by Mary Gammel on February 1, 2012 under Organic SEO, Website Content for SEO |
As a small business owner, you are the expert with regards to your products and services. Your website can gain valuable traffic and improve its findability on search engines by sharing that expertise in the form of an online glossary or dictionary. This article highlights some of the basics to get you started. Read more of this article »
Posted by Mary Gammel on July 25, 2011 under Link Building, Organic SEO |
If you’re thinking about redesigning your website, don’t forget to include an SEO Transition Plan in your redesign project. If you skip this step, you risk losing all of the organic search and referring traffic that you’ve built up over the years that your current website has been operational.
An SEO transition plan doesn’t need to be complicated. It just needs to highlight the elements you want to preserve for SEO and identify how to do it. It can even suggest improvements to the existing web content that can enhance SEO. Read more of this article »
Posted by Mary Gammel on June 24, 2011 under Organic SEO |
My job as an SEO Consultant would be much easier if every web designer and website owner ensured that their website contained certain elements. Many times I find these basic elements missing and just adding them makes the website more user and search engine friendly. It can also help get people to contact you if they find your website has the information they need readily accessible. Here are 10 items to have on every web page: Read more of this article »
Posted by Mary Gammel on March 29, 2011 under Organic SEO, Web Analytics |
There are a lot of misconceptions floating around about search engine optimization (SEO). Part of my job as a website optimizer is to educate prospects and clients on what works and what doesn’t.
The biggest problem I see is that people go for sheer volume of traffic to their website, mainly to the home page. They think that more traffic equals more customers, but that’s not necessarily true. Read more of this article »
