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Use Targeted Landing Pages to Convert Visitors into Customers

Posted by Mary Gammel on November 12, 2010 under Organic SEO | We welcome your comments

Think about the web pages and sites you like the most when you get to them after searching the web through Google or Bing. Usually, they’re the ones that have all the information you need on one page. You don’t have to click around the website to find a contact number or pricing or product benefits. This type of web page is referred to as a targeted landing page as it makes it easy for the visitors to make a decision and take the next step. Read more of this article »

Buying Keywords with PPC vs Organic SEO

Posted by Mary Gammel on August 30, 2010 under Organic SEO | We welcome your comments

When I talk with potential clients there is often confusion on what services I provide. One day two different people asked me how many keywords they get with my Organic SEO Evaluation. I told them that I would optimize each page of their website individually for several keyword phrases and that they would get multiple combinations of keywords on every page that will maximize their exposure in organic search engine results pages (SERPs) for their target markets. There is no magic number of keywords that they buy with organic SEO. Read more of this article »

How to Choose the Right Domain Name for your Business

Posted by Mary Gammel on June 22, 2010 under Organic SEO | We welcome your comments

People come up to me often and tell me they’ve registered 10 additional domain names for their business, expecting their web site traffic to increase when they point these new URLs at their web site. However, they’re disappointed when the traffic doesn’t increase. That’s because there’s more to the domain name game than that.

This article provides some tips on choosing domain name URLs. Read more of this article »

Fix your Slow Website to Improve your Search Engine Ranking

Posted by Mary Gammel on May 2, 2010 under Organic SEO | We welcome your comments

Google is now including page speed in it’s search engine ranking calculations. This was officially announced on April 9th, 2010 in their blog article: Using site speed in web search ranking. Slow web sites turn away visitors and chew up internet bandwidth.  So, Google is now including this new Organic SEO Metric in an effort to get people to clean up and streamline their web sites. Google states that currently fewer than 1% of search queries are affected by the site speed signal and if you haven’t seen much change to your site rankings, then this site speed change possibly did not impact your site.

Benefits of Speeding up Your Web Site

Read more of this article »

Tips on Registering Domain Names for SEO FAQ

Posted by Mary Gammel on March 19, 2010 under Organic SEO | We welcome your comments

This FAQ covers some of the basics about how to register domain names for a website.

Our related article has more information on choosing the right domain names for your business.

Are domains and website hosting the same thing?

No, domain names are registered names for a website. Hosting is a location where the website code resides. Domain names are permanent as long as you keep your registration up. Hosting for a website may change over time as business needs change, but the domain name remains the same.

Should I register my domain names myself?

Always register your domain name yourself. It’s often easier to have the website designer or hosting company do it for you. But Read more of this article »