Posted by Mary Gammel on March 29, 2011 under Organic SEO, Web Analytics | 
There are a lot of misconceptions floating around about search engine optimization (SEO). Part of my job as a website optimizer is to educate prospects and clients on what works and what doesn’t.
The biggest problem I see is that people go for sheer volume of traffic to their website, mainly to the home page. They think that more traffic equals more customers, but that’s not necessarily true. Read more of this article »
Posted by Mary Gammel on November 2, 2009 under Web Analytics |
Google has upgraded it’s website statistics tool, Google Analytics, with several new powerful, flexible, and intelligent features, including: Read more of this article »
Posted by Mary Gammel on August 3, 2009 under Web Analytics |
There are many tools you can use to monitor your website’s traffic and usage. This month I’ll share some basics on the free Google Analytics tool. While you’re reading keep in mind that Google Analytics is very powerful and this article just scratches the surface.
How does Google Analytics work?
Google Analytics works by running a script behind the scenes Read more of this article »
Posted by Mary Gammel on July 5, 2009 under Web Analytics |
Even though there are many free tools out there that can help, businesses often don’t know how their website is performing for them or how many new customers they’re getting from their web site. This article focuses on web site analytics tools that can help answer these questions. Read more of this article »
Posted by Mary Gammel on June 4, 2009 under Web Analytics |
This e-tips articles provides some basic metrics that any web site owner can calculate to track website generated sales and website profitability.
What is a Website Sales Conversion Ratio?
The Web Site Sales Conversion Ratio (R) is used to determine on average how many web site visitors will buy your products and services.
To calculate the ratio, Read more of this article »
