Posted by Mary Gammel on July 25, 2011 under Link Building, Organic SEO | 
If you’re thinking about redesigning your website, don’t forget to include an SEO Transition Plan in your redesign project. If you skip this step, you risk losing all of the organic search and referring traffic that you’ve built up over the years that your current website has been operational.
An SEO transition plan doesn’t need to be complicated. It just needs to highlight the elements you want to preserve for SEO and identify how to do it. It can even suggest improvements to the existing web content that can enhance SEO. Read more of this article »
Posted by Mary Gammel on under Internet Marketing |
I don’t often repost articles from other sites, but I found this one from Website Magazine to be very timely and correct as to preparing for Search Engine Optimization and Marketing Campaigns. It discusses assessing your branding, audiences, analytics, business model and your website before jumping into an SEO or SEM campaign. By doing this homework first, you can save your company cash by strengthening your brand and message so that SEO and SEM will work for you and not against you.
Here’s the link to the article: Pre-Search Marketing Campaigns
Read more of this article »
Posted by Mary Gammel on June 24, 2011 under Organic SEO |
My job as an SEO Consultant would be much easier if every web designer and website owner ensured that their website contained certain elements. Many times I find these basic elements missing and just adding them makes the website more user and search engine friendly. It can also help get people to contact you if they find your website has the information they need readily accessible. Here are 10 items to have on every web page: Read more of this article »
Posted by Mary Gammel on May 9, 2011 under Internet Marketing, Local Search |
There are many aspects that go into defining the online presence for businesses. The core of this is the website that must be search engine and user friendly with engaging content and clear calls to action. In the past, a website that met these criteria was all that was needed to establish your online presence.
Things are much different now, however. Read more of this article »
Posted by Mary Gammel on March 29, 2011 under Organic SEO, Web Analytics |
There are a lot of misconceptions floating around about search engine optimization (SEO). Part of my job as a website optimizer is to educate prospects and clients on what works and what doesn’t.
The biggest problem I see is that people go for sheer volume of traffic to their website, mainly to the home page. They think that more traffic equals more customers, but that’s not necessarily true. Read more of this article »
