Posted by Mary Gammel on May 9, 2011 under Internet Marketing, Local Search | 
There are many aspects that go into defining the online presence for businesses. The core of this is the website that must be search engine and user friendly with engaging content and clear calls to action. In the past, a website that met these criteria was all that was needed to establish your online presence.
Things are much different now, however. Read more of this article »
Posted by Mary Gammel on March 29, 2011 under Organic SEO, Web Analytics |
There are a lot of misconceptions floating around about search engine optimization (SEO). Part of my job as a website optimizer is to educate prospects and clients on what works and what doesn’t.
The biggest problem I see is that people go for sheer volume of traffic to their website, mainly to the home page. They think that more traffic equals more customers, but that’s not necessarily true. Read more of this article »
Posted by Mary Gammel on March 22, 2011 under Local Search |
Local search helps your website get noticed by people searching towns and cities in your geographic area. For most small businesses, setting up a free listing with one or more of the following websites, can help improve your online presence. Read more of this article »
Posted by Mary Gammel on February 28, 2011 under Link Building, Local Search |
Clients mainly come to me for strategies on improving their website performance. We look at getting the correct traffic to the website with the goal of converting more visitors into customers. People are often surprised when I mention that they need to do things outside of their website to get more site traffic. Read more of this article »
Posted by Mary Gammel on November 12, 2010 under Organic SEO |
Think about the web pages and sites you like the most when you get to them after searching the web through Google or Bing. Usually, they’re the ones that have all the information you need on one page. You don’t have to click around the website to find a contact number or pricing or product benefits. This type of web page is referred to as a targeted landing page as it makes it easy for the visitors to make a decision and take the next step. Read more of this article »
