Posted by Mary Gammel on October 27, 2010 under Internet Marketing, Online Marketing Problems, Website Case Studies | 
Several of my recent clients have run into problems because they paid an online marketing company to manage their websites and paid search campaigns. These online marketing companies often set up features that cause future headaches for business owners. So, I wanted to share these with you so you can be on the lookout for them. Read more of this article »
Posted by Mary Gammel on September 7, 2010 under Website Testing |
10 – To Meet Industry Website Standards
When you run a business, you’re expected to meet certain standards overseen by the health department, building inspectors, licensing agencies, etc. A web site is no different. The World Wide Web Consortium (W3C) sets standards for HTML, CSS, and other web technologies. These standards exist to ensure web sites work correctly on different browsers and operating systems. While your site may work fine in Internet Explorer on Windows Vista, does it meet the standards to work in Safari on a Macintosh or in a proprietary browser on a cell phone? Read more of this article »
Posted by Mary Gammel on August 30, 2010 under Organic SEO |
When I talk with potential clients there is often confusion on what services I provide. One day two different people asked me how many keywords they get with my Organic SEO Evaluation. I told them that I would optimize each page of their website individually for several keyword phrases and that they would get multiple combinations of keywords on every page that will maximize their exposure in organic search engine results pages (SERPs) for their target markets. There is no magic number of keywords that they buy with organic SEO. Read more of this article »
Posted by Mary Gammel on June 22, 2010 under Organic SEO |
People come up to me often and tell me they’ve registered 10 additional domain names for their business, expecting their web site traffic to increase when they point these new URLs at their web site. However, they’re disappointed when the traffic doesn’t increase. That’s because there’s more to the domain name game than that.
This article provides some tips on choosing domain name URLs. Read more of this article »
Posted by Mary Gammel on May 2, 2010 under Organic SEO |
Google is now including page speed in it’s search engine ranking calculations. This was officially announced on April 9th, 2010 in their blog article: Using site speed in web search ranking. Slow web sites turn away visitors and chew up internet bandwidth. So, Google is now including this new Organic SEO Metric in an effort to get people to clean up and streamline their web sites. Google states that currently fewer than 1% of search queries are affected by the site speed signal and if you haven’t seen much change to your site rankings, then this site speed change possibly did not impact your site.
Benefits of Speeding up Your Web Site
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