Posted by Mary Gammel on July 25, 2011 under Link Building, Organic SEO | 
If you’re thinking about redesigning your website, don’t forget to include an SEO Transition Plan in your redesign project. If you skip this step, you risk losing all of the organic search and referring traffic that you’ve built up over the years that your current website has been operational.
An SEO transition plan doesn’t need to be complicated. It just needs to highlight the elements you want to preserve for SEO and identify how to do it. It can even suggest improvements to the existing web content that can enhance SEO. Read more of this article »
Posted by Mary Gammel on August 31, 2009 under Organic SEO |
I met with a prospect recently regarding an organic SEO project on his firm’s website. He’d just recently read a book on SEO and was a bit overwhelmed. He knew SEO was important as 80% of his clients come from the web. So, even a small improvement in his website’s visibility would be a big boon to his bottom line.
When you’re overwhelmed with something as broad as Search Engine Optimization and Search Engine Marketing, it’s a good idea to break it down into parts. Read more of this article »
Posted by Mary Gammel on May 1, 2009 under Organic SEO |
Where do search engines look for keywords on websites?
- Page Title
- Meta Description
- Meta Keywords
- Heading – H1, H2, H3, etc.
- Page content – text in body of page
- Image alt text
- Link text
- Directory structure of web site
- File names – html, image, pdf, php, etc.
- Site Navigation
- Site Map Page
Read more of this article »
