Web Site Analytics Part 2

Posted by Mary Gammel on August 3, 2009 under Web Analytics | We welcome your comments

There are many tools you can use to monitor your website’s traffic and usage. This month I’ll share some basics on the free Google Analytics tool. While you’re reading keep in mind that Google Analytics is very powerful and this article just scratches the surface.

How does Google Analytics work?

Google Analytics works by running a script behind the scenes Read more of this article »

Web Site Analytics Part 1

Posted by Mary Gammel on July 5, 2009 under Web Analytics | We welcome your comments

Even though there are many free tools out there that can help, businesses often don’t know how their website is performing for them or how many new customers they’re getting from their web site. This article focuses on web site analytics tools that can help answer these questions. Read more of this article »